Posted by Sakshita

Importance of Domain Names in Online Business

In the world of internet, it is very important for having a website if you want people to notice your presence. And website is totally related to the name with which you will create your identity, that is domain names. 

Thus, Domain Names are very important in the internet world and for the users too. Domain Names does not only provide you an identity but can help you to become a brand. Yes, in this article you will not only learn about domain names but also its important in the online business.

Online Business does not  only defines any e-commerce platform or business. But any business that is totally digital is the online business. To understand it more clearly, take the example of Facebook. Most of the users are there on the Facebook, having one or more accounts. Among which some are using it for social media marketing as well from where you get orders for your products and their transaction. Some of you may also use its Meta Business Suite feature to promote your page or posts for which transaction is online. So, what does this mean. This simply means that here every one is doing a kind of business which is online. Now, relating it to domain name, we did not purchase any domain name for our blog or page but we need to create page with specific name that is not similar to any other. Thus, we are using the services within Facebook to create our page and share our content. Here, the page name that we use is like a domain name which can not be similar to other which helps you to reach you target audience easily.

Now, if we talk about amazon, which is one of the biggest e-commerce website and the best example of an online business. It use website like amazon.in; amazon.com but the domain name is similar, i.e. amazon. This is because amazon has taken almost all type of TLD for its business so that no one can purchase the same domain with any other TLD and it has become the brand. There are other e-commerce websites like flipkart, myntra but we know online shopping means amazon. Because it has created its image as a brand. This is because of its domain name which help it get the recognition. 

 

These are the examples of online business and how they are related to domain. Now, we will learn about importance of domain names in online business.

It has been understood with the above examples that domain names is important for online business but let us see its importance in more detail with the given points.

• Reliability: The most important this that domain names gives to your online business is reliability. Yes, this is because domain name cannot be same of any two organization or brand. Thus, helps you to get an identity that cannot be similar to other.
• Recognition: It is true that domain name cannot be similar of any two individuals or organization because of which no one can be similar to you whether your competitor or someone in your industry. Thus, it help visitors and customers to remember and  recognize you with the domain name itself.
• Impression: Domain names helps you to create an impression on the internet. This can be possible with better selection of domain for your business. Sometimes we did not get the required domain but it does not mean that we should give up. Instead, get the domain that better suits your online business and create an effective impression with your customers.
• Professional Mails: When you have your domain name, then you can interact with your customer in a professional way. That means you did not need to interact with your personal gmail or yahoo mail. You can create your own custom email account and professionally address your existing and new customers.
• Online Identity: All these features will help you to create a stable identity with your customers and in the world of internet as well and can lead you to a brand.

Thus, with a single domain name you can create your business identity onto the internet and grow it as well. There are several service providers which provide you interactive offers to purchase domain names with web hosting services. For this you may check the plans of Namecheap, GoDaddy, Bluehost, REDSERVERHOST etc and get domain name that best matches for your online business. 

Happy Reading!!